Get ready for a rockin' revolution in Las Cruces! The airwaves are about to ignite with a fresh new sound.
Bravo Mic Communications has unleashed a new rock station, Rock 104.9, in the Mesilla Park/Las Cruces area. This move creates an exciting dynamic, pitting the station against Adams Radio Group's Classic Rock 98.7 and their CHR station, Hot 103.1. It's been a while since Las Cruces had a local rock station, with the last one, 99.5 The Rocket, switching to country back in 2014.
But here's where it gets controversial... Rock 104.9 is paying tribute to its predecessor with a nod in its logo design. Is this a clever way to honor the past or a strategic move to attract a familiar audience? You decide!
The station has also retained some familiar faces. Jack Lutz, the previous afternoon host, will now be rocking your mornings. Ricky T Tarin, the Operations Manager and morning host from Classic Hits 101 Gold, will be taking over middays. And Shannon Ellis, previously at Zia Country 99.5, will be keeping the afternoon drive alive.
This shake-up in the Las Cruces radio scene is sure to spark some interesting conversations. Are you excited about the new rock station? Or do you think it's just a clever rebranding strategy? Share your thoughts in the comments below! Let's discuss and debate the future of rock radio in Las Cruces!
