TM Studios has unveiled a fresh jingle package for Audacy's Hot AC station, Mix 96.5 (KHMX) in Houston. This new offering, dubbed 'Mix Hot AC 2', is a comprehensive suite of audio elements designed to enhance the station's on-air identity. It includes a variety of themes, such as seven jingle themes, two hour openers, morning and jock themes, weather and traffic beds, instrumentals, acapella vocals, and sonic logos. The package is a testament to TM Studios' expertise in crafting memorable and effective jingle solutions for radio stations.
The collaboration between TM Studios and Mix 96.5's Brand Manager, JR Ammons, has been highly praised. Ammons expressed his satisfaction with the new sound, describing it as 'amazing' and 'ridiculously talented'. He highlighted the team's ability to create a unique and fresh direction, stating that 'Mix has never sounded better'. This positive feedback underscores the importance of jingles in radio branding and their role in building a strong connection with listeners.
TM Co-owner/COO Dave Bethell shared a similar sentiment, emphasizing the shared vision between TM Studios and Mix 96.5. He noted that jingles are a powerful tool for building trust and recall among listeners, a sentiment that is often overlooked in favor of imaging alone. Bethell's statement highlights the strategic importance of jingles in the radio industry, where they can help stations stand out and become unforgettable.
The 'Mix Hot AC 2' package is a prime example of how jingles can significantly impact a radio station's identity and listener engagement. It showcases TM Studios' commitment to helping stations achieve their branding goals and create a lasting impression on their audience. This collaboration not only enhances the station's sound but also reinforces the idea that jingles are an essential component of a successful radio brand.
